James Lakeland is a premier ladieswear fashion brand who wanted to redesign their site to reflect the glamorous and modern nature of the clothes they sell.
As they moved into e commerce for the first time, with development team Netsphere, creating a clear and simple navigation system to enable users to browse the products, seasons and diffusion ranges with ease was particularly essential for a target market not vastly experienced in regular shopping online.
Liveline created the look and feel and page by page templates for the site, defining the user navigation through the shop and giving it its distinctive minimalist, glamorous feel.
Fireworks
Brainpower