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Dan Klores Communications | PR Agency

Dan Klores are America's leading independent public relations company with clients such as Microsoft, Warner and Delta Airlines. Having worked with them to develop their online presence we are now collaborating on client pitches.

The Brief

Dan Klores commissioned us to design and build a new company website that would reflect their status, and the increasing importance of social media in their business. A blog was needed for them to publish fresh content that would be of wider use to people in the industry and increase their search visibility. Their business was broken down into 21 specialities and 6 services.

Our Solution

We gave the site a much more modern feel with lots of colour and bold imagery that makes it both visually striking and easy to navigate.

We focused on promoting their impressive client base with a large number of case studies to demonstrate their approach. Slideshows, videos on the home page and the ability to select a relevant case study give the user the ability to instantly access this crucial content and find out how DKC would help them.

The blog post is pulled into the home page to keep it fresh for the returning user and the company's Tweets are also integrated into the blog page.

A comprehensive content management system gives them the ability to quickly and easily add their new content to the site without having to ask us each time.

Result

Since the new site went live the number of visits has increased by 230% and number of Page Views by 130%.

Search engine traffic now accounts over half of all visits to the site, an increase of 460%. The number of visits coming through search engines has increased 1600%!

The amount of users coming through other referring sites has increased 860%.

Launch Project

Our Role

Creative
Design
Site Build
Content Management System

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