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Jaffa | Camper Van Tour Campaign Microsite

Jaffa relaunched their world famous brand of oranges in the UK last year, touring the country's beaches, mountains and outdoor events in a VW camper van, to take their delicious healthy fruits to the people!

Brief

Liveline were asked by Arbor Creative to create, design and build a website that would complement the camper van tour. Communicating the health benefits of their wide range of citrus fruits was critical.
The site also needed to have enough information to be the company's public online presence in the UK for years to come.

Our Solution

We created a flash based website, that pulls the user into the tour by putting the Camper Van at its core, with an ever changing backdrop of outdoor scenes from around the UK. The navigation sits on the van itself and directs the user off to each part of the site. These are an interactive map of the UK, showing where the van has been and is going to be, a “Wish you were here' postcard section for Arbor to update from each location, a news column and a breakdown of the product range.

Result

“LiveLine have been able to develop the concept to an online reality, working to our time line and budget. The team were able to offer extensive ideas, and we are very please with the outcome”.

Arbor Creative's Account Director, Cripsin Marsland-Roberts

Launch Project

Our Role

Creative
Design
Site Build
Animation
Sound

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